As a content creator or social media influencer you may be missing a trick if you haven’t launched your own blog yet.
Everyone has different motivations for starting their influencer journey. Some are just looking to make new friends and have a little fun with their hobby. Others are looking to turn their passion into their full-time income.
Whatever your drives are, having a blog is very likely to propel you towards your goals. In this post we’re going to explore why that is and why you should create a blog if you don’t have one already.
Become A True Expert
It’s funny how there are times when we think we understand something well and it’s not until we sit down to write that gaps in our knowledge and understanding start to appear.
“If you can’t explain it simply, you don’t understand it well enough.”Albert Einstein
One of the main benefits of starting a blog is the opportunity it provides to learn a great deal about your niche. As you need to create unique and comprehensive content for your audience you’ll be forced to educate yourself about your topic and effectively become an expert along the way.
After all, an expert is only someone who knows more than anyone else in the room.
Owning a personal blog where you write about important topics within your niche helps to establish yourself as an authority in that space.
If people come onto your site and see numerous well-thought-out pieces of content then they’ll start to perceive you as someone they can trust on the subject.
Authority is hugely important because the more you have in a particular space the more people will talk about you with their friends, the more they’ll share your content and the more they are likely to take on board what you say and come back for more.
Overall, you are someone who is seen to be trustworthy in relation to the topic; someone worth following and listening to.
Some of you may be on your influencer journey to just enjoy creating content around your passion, however for many content creators the goal is to turn their hobby into a full-time income.
Blogging will help you develop a huge number of new skills including:
- Design skills
- Writing and communication skills
- Email marketing
- Content management
- SEO practices
- Organic and paid growth
- Website hosting
These skills show there’s more to gain from blogging than just learning more about your niche and becoming an authority.
You’ll pick up transferrable skills and learn about a whole host of digital marketing strategies that will help you on your way to becoming a successful digital influencer and master the space you’re in.
Hold People’s Attention for Longer
In the information age we live in today people are spoilt for choice when it comes to the content they consume.
Platforms like TikTok and Instagram have been shortening the time you’ve got to capture people’s attention, meaning you’ve really got to execute well to get anyone to stop and interact with your content.
The benefit of having a blog is that people spend more time engaging with your content and as a result, you’ve got more time to make a real impact with them. What’s more, the longer they spend reading your content the more invested they are in you and your solutions.
Longer Lifespan of Content
To continue this theme of longer being better, social media posts typically have a very short lifespan. Regardless of whether they’ve been re-shared by someone, an Instagram post loses attention from scrollers after the first couple of days.
Conversely, blog posts tend to have a much longer lifespan. The content is much more likely to be viewed and engaged with even years after it was originally posted. This is because of two factors, firstly, each article you write should solve a problem for your reader and secondly, the blog can be found via Google.
Therefore, anyone facing the problems you addressed in your articles may come across the content when googling for solutions which may happen days, weeks, months or even years after you posted it.
Whereas, an Instagram post will not be found via a google search and would only be found if people scroll through your feed to find it.
Thus, by not having a blog you miss out on the benefits of additional traffic from search engines, made possible by the much longer lifespan of blog posts over IG posts.
Diversify Traffic Streams
There is a tendency nowadays for creators and influencers to place too much emphasis on social media channels when it comes to growing their audiences. Often, people believe this is the safest and easiest way to grow an audience.
Unfortunately, this may not be the case.
How does the old saying go? Don’t put all your eggs in one basket.
This saying has held its place in society for so long because of its accuracy and widely accepted truth. There are huge risks to relying on one source for anything, whether it’s food, traffic or income.
What if that one source dries up?
Having a blog allows you to diversify your traffic streams by enabling you to draw in readers from a wider scope of the internet. Rather than just replying on Instagram, Facebook or Twitter for your readers, why not let people find you on Google, Pinterest, forums or question-and-answer sites like Quora.
People spend time in other places online than just social media channels, so make yourself findable off them as well as on them to maximise your traffic flows and reduce the risk of being over reliant on a single source for you much needed traffic.
Check out our guide called Minimal SEO for Blog Posts to learn how to make this a reality.
Set Yourself Apart from the Crowd
Believe it or not, a particularly small number of influencers are taking advantage of blogging to assist them on their influencer journey.
Standing out from the crowd is one of the best things you can do to get noticed, whether that’s from brands or content-hungry consumers.
As discussed thus far, there’s a whole host of benefits to be gained from blogging so why not take advantage of them before everyone else does and make yourself stand out.
Make Money and Turn Your Hobby into a Full-time Career
Everyone knows that influencers can command huge fees for sponsored posts on their social media accounts. However, as time goes on and the industry develops brands and businesses are looking for better ways to track the results of working with influencers.
Affiliate marketing is one option many seem to be exploring in greater depth for their influencer work.
There is one very distinct benefit when choosing blogging over social media posting with regards to affiliate success and that is the differing reasons people use blogs vs social media.
Social media is primarily an entertainment medium. People go on there to kill time, socialise, do general, non-specific research and stalk their favourite celebrities and influencers. As a result, the kind of traffic usually found on social channels can be difficult to convert as they aren’t looking for something specific.
On the other hand, when people are looking for something specific, say a new laptop in 2021, they head over to Google and start asking the questions they’ve got; for example:
Next, Google presents the top performing content on the web that answers the questions they’ve got. This content is often found on blogs and is where people make big money in affiliate marketing.
The point here is that people use Google when they are actually looking for a solution to their problem and are ready to make a purchase, whereas, they use social media for general research and entertainment when they are further away from making a purchase.
Therefore, by only having a social media channel you miss out on this purchase hungry traffic which can be a big earner in the affiliate marketing game.
So, get on Google search rankings and have your content ready and waiting for those who are waiting to be steered towards a purchase.
It’ll not only diversify your income streams but also your traffic.
There are many benefits of starting a blog to supplement your social media account, whether your goals are more personal and professional.
Adding a blog into your marketing mix is a brilliant way to diversify your income and traffic streams, while building yourself up as an expert and authority within your niche.
Yet, it also provides greater opportunity for you to form closer relationships with your audience and have a deeper impact with your content.
I won’t lie and say blogging takes a small amount of time or effort, or is a get rich quick scheme. Blogging is hard work and requires a lot of attention and time to really feel the benefits from it.
However, if you are dedicated to your influencer journey then it’s a great option if you want to take things to the next level and really start to progress towards your goals.
Why not start a blog today and truly take your influencer game to the next level?