When the pandemic first struck, marketeers and influencers alike were uncertain about the potentially devastating effect it would have on the influencer marketing industry. Worries about the effect of new FTC Regulations, follower farms and ethical implications of certain algorithms have also caused some to doubt viability of influencer marketing in
Gardening influencers’ niche is a community full of passionate and dedicated people willing to help others with their green journey. To help you in delving deeper into their world, we’ve compiled a list of 10 incredible influencers who will undoubtedly dazzle you with their content.
From a basic tactic to an essential component of a company’s marketing budget – influencer marketing is undoubtedly something that every brand should be aware of. Here are three case studies that demonstrate how influencer marketing campaigns can help you elevate your business and grow your audience!
Influencer marketing is a fantastic opportunity for your brand; Carefully collated collaborations with appropriate influencers will help you increase brand exposure and boost sales. Moreover, you’ll foster devoted long-term relationships between your brand and your influencers which is a crucial element to influencer marketing campaigns. Sounds amazing, right? Unfortunately, all that
Everyone loves an adventure. Instagram is a crazy place full of people living life on the edge. So to help you plan you’re next big trip, we’ve rounded up 9 of our favourite adventure influencers for you to follow. Zoe Homes @splodz Zoe is a good place to start in the
How to Succeed with the Right Type of Influencer Campaign With such great potential for companies to raise brand awareness, establish valuable partnerships and boost sales, it’s no wonder that influencer marketing has become a core part of current digital marketing strategy. When you think of influencer marketing, the first thing
As the world of fashion grows and the many different trends and fads expand, we are always looking to expanding our wardrobe. On top of wanting to know the latest fashion, the threat to the planet also is heavy within our minds. In a world of influencers and content creators it
So, you’ve got your product lined up, you’ve planned your influencer campaign and you’ve even picked a couple of your favourite influencers to implement it. What’s next? Now you need to create an attractive influencer campaign brief.
We are used to the image of people basking in riches – sometimes literally, like well-known Scrooge McDuck diving in a pool filled with gold coins. However, nowadays, the form of wellness is starting to take a completely different form. Minimalism, a movement completely opposite to the traditional philosophy of luxury,
From refill packs to beeswax wraps, we’ve collated 8 of our favourite sustainable brands to start you on your journey to a greener (and cleaner!) kitchen.
It’s that time of year again where the days are getting shorter, the trees a little leafless and coffee shops fill with the scent of their pumpkin spiced lattes. That’s right, we’re officially in Autumn and with the new season comes the chillier weather, making it that time of year to
Making a decision on how to engage influencers for your brand has become a hot topic in recent times. Learn all you need to know about which kind of campaign to run in this blog post!
When looking for Fashion and Lifestyle ideas, there’s almost too much choice out there. That’s why we’ve picked out 15 of our favourite Fashion and Lifestyle content creators that are totally essential to follow for outfit, travel and style inspiration! Tia Mayall @tia.mayall Tia loves an adventure, and can be found
Welcome to the Local Creators series, the resource for brands and small and local businesses who want to find content creators, bloggers and influencers located nearby for partnership opportunities. This is the second post in our new series of location-based lists featuring local content creators across the UK. We’ve already taken
Welcome to the Local Creators series, the resource for brands and small and local businesses who want to find content creators, bloggers and influencers located nearby for partnership opportunities. Whether you’re a small/local business looking to gain exposure and reach local audiences through influencers or you’re a well established brand looking to
Take a peek at these beauty influencers who have got all things skincare, hair and more covered for freedom day as it fast approaches.
Whatever the occasion, and whatever the weather, having outfit inspirations are needed now more than ever. Everyone has something to say through what they wear so let these influencers guide you towards what statement you want to make.
Sometimes we all need a hand to progress on our sustainable journeys and these apps can be a great place to start! A special thank you to Bethany of @bethany_eco_ for putting this post together and helping you all to take another step towards a green lifestyle.
To Bryanna, a greener lifestyle is not a trend or an aesthetic. It means limiting one’s negative impact on the planet, protecting natural resources and environments, and always being up for learning and growth. The best thing? It doesn’t have to be difficult as there are so many ways to do
Whether you recently moved home and are looking for DIY tips and renovation inspiration, or you’re a family looking to make the most of your time together, go on adventures and create a beautiful family home, this list of home and living creators is for you! There’s nowhere more important than the
Perhaps one of mother nature’s most grandiose and ingenious creations, and personal favourite of ours, is the tree. Today we’ll take a look at a few trees that stand out in history for their longevity, size, beauty, environmental prowess or pure abnormality.
Looking to improve your physical or mental health? These health and wellness content creators have the inspiration for you!
Global warming has the potential to cause extinctions in a majority of the world’s especially valuable ecosystems. With that in mind, we’re going to look into some of the impacts that climate change is having on wildlife and animals all over the planet.
Let’s explore the 5 most impactful causes from the global pandemic and lockdown that have affected the environment and climate.
Are you all the more often hearing that you should be moving towards a “sustainable lifestyle”? We’ve created this ‘Step-by-step Sustainability’ series, to guide you on your journey to sustainable living and help you stay motivated along the way.
A story that goes from anorexia to recovery. Learn how the ethical models agency came to be.
Whether you’re a brand in the home and living niche looking to find influencers to promote your products, or you’ve recently moved house and are looking for interior design and home décor inspiration, this list of home and living creators is for you.
If you payed attention in science lessons at school then I’m sure you’ll know that trees absorb carbon dioxide from the air and store it in their wood which helps to tackle climate change by lowering the count of CO2 in the atmosphere. But why else are they so great? Click here
Wanting some tips on how to travel as a veggie? Kerry Hanson has got you covered!
Following Director Ali Tabrizi on his journey from picking up litter on beaches to interviewing supposed conservationists and evading the Thai police in relation to slave labour in the fishing industry, this saga is one that we all need to see for ourselves.
Whether you’re another person stuck at home dreaming of your next trip away or you’re a travel brand looking for influencers to promote your new product line, this list of travel creators is for you. After tips on sustainable travel? Looking for inspiration for a UK staycation? Perhaps you’d like
Feel like you’ve been left behind in the world of sustainability? Use this A-Z list of sustainability terms you need to know it 2021 to get back up to date!
Need some inspiration to help you on your journey to a sustainable lifestyle? These five books are all you need to get you started!
These top tips for reducing your energy consumption will help you save the environment (and save you money in the process!)
Looking for some eco-inspiration? Check out our latest round up of sustainable bloggers!
Are you a content creator or influencer looking to keep up-to-date with the state of your industry? In these unusual times businesses and individuals are affected from all angles, leading to many changes in consumer habits and brand tactics. From brand preferences when working with influencers, to the affect of COVID on
With everything from makeup artists to cruelty free activists and beauty loving mamas, this list of beauty creators has a little something for everyone.
As a content creator or social media influencer you may be missing a trick if you haven’t launched your own blog yet. In this post we explore why that is and why you should create a blog if you don’t have one already.
As more and more awareness is raised on the issue of climate change, there’s so much information available on the trends of global warming and environmental impact. You only need to check out our post Climate Change: The Low Down to get a grasp of the sheer scale of the issue,
Here’s our latest roundup of exciting bloggers to watch this year featuring some great content creators offering style, tips and advice from everything travel, beauty, food and self-care related! They’re all excellent bloggers and offer an honest and interesting perspective while giving you inspiration for your everyday life. Check out their
The UK has been chosen to host the major UN climate change summit, known as COP26, an event it will co-host with Italy. It was originally scheduled for November 2020 but has been postponed to November 2021 due to the COVID-19 pandemic. There is of course a chance it may need
Like any mass movement throughout history, it all starts with a few leading the way forward for the rest. That’s why we’ve put together this list of sustainable content creators to follow in 2021, because sometimes we all need some inspiration to spur us to take our next step forwards. Whether you’re
Assessing whether a brand is sustainable or not can be more tricky than people expect. What with all the greenwashing we’re seeing from brands around the world, its important to be aware of the ways they try to deceived people and how to cut through all the lies. That’s why today
We all know that eating meat and animal products contributes a huge amount to climate change. It’s accountable for a big proportion of greenhouse gas emissions from the farming processes and the animals themselves. Meat and dairy production is responsible for 14.5% of global greenhouse gas emission. Not to mention that
With his new book, How To Avoid A Climate Disaster, the billionaire technology entrepreneur lays out his wide-ranging plans for how we can get the world to zero greenhouse gas emissions and avoid a climate catastrophe.
Our second roundup of Lifestyle bloggers to watch this year features some great curators of style, tips and advice from everything beauty, travel, food film and TV related! They’re all fantastic producers of content and offer an honest and interesting perspective while giving you inspiration for your everyday life. Check out
We spoke with some of our favourite eco-conscious creators about the easiest ways they made their lives greener and we’re going to share their thoughts with you. Switching to a more eco friendly lifestyle can be overwhelming. There’s just so many different areas to consider, leading many to the question of where
Reduce your carbon footprint by trying out these plant-based alternatives to animal products!
Nano-influencers are the fresh faced creators taking the world by storm. Commanding far superior engagement rates and deeper connections with their audiences they pose an opportunity not to be missed by brands globally. For this roundup we’ve been talking with some of our favourite nano-influencer motherhood creators. For us, what stands
This guest post by travel blogger Adam LaPlante is part of our Green Living Series and covers how becoming a more eco-friendly traveller is really not a daunting task. As the world begins to open its eyes to how we, humans as a whole, have such an influence on environmental factors, we
Hack the Instagram algorithm to make sure your content is seen by more people. Boost your social efforts with our guide to mastering the numbers game on the platform!
Whether you’re dreaming of adding to your wardrobe for when the time comes when you’re able to flaunt your new look, wanting new and exciting cooking ideas to keep your menu fresh or looking for genius eco-swaps for your home; these are some fantastic bloggers to follow in 2021.
Ever wondered why we aren’t doing more as a species to combat climate change? In this post you’ll learn about the unseen manner in which our societal and business systems inhibit us from making the speedy changes the science demands as well as the effects Covid has had since stepping into
So you’ve grown your audience, built a meaningful connection with them and have loads of inspirational ideas for them that you know they’ll love. It’s time to start monetising your influence by using affiliate links! Check out these 10 easy tips for boosting your affiliate success on Instagram!
This guest post by eco-blogger Emma Reed is part of our Green Living Series and covers a few of her top tips for greener cleaning. Including how to create your own cleaning products at home, which ingredients to use and even a few of the recipes Emma uses for her own
Whether you’re launching a new parenting, motherhood, child or maternity brand, or you’re a mum or dad looking for some family-themed inspiration for your life, this list of mumma creators is for you. How so many of them have the time to be full-time mothers whilst managing an online community, offering advice
Whether you’re a creator just trying to enjoy building meaningful connections with your audience or you’re focused on monetising your following and turning your channel into a full-time living, getting your audience to interact with you is fundamental for achieving these goals. Learn everything there is to know about community in
The ticking clock of Climate change is an ever present threat to us, our planet and all the living creatures that share it with us. With every tick of the second hand, the threat becomes more urgent and further irreversible.
The first post in our Green Living series! Here we’ll provide you with a definitive guide of how to be more eco, where to start, what the areas of interest are and how each is progressing globally. From guest blogger Amanda Coats, this article covers how making the switch to castile soap
What with the tumult of the last year, there are many people who have come to see the importance of living and shopping sustainably. The trouble is, many people don’t really know how to go about trying to be greener or environmentally friendly in their daily lives. Well, whether you’re an eco-advocate
In this post we look at the 5 things you should consider before getting started with any affiliate campaign if you want to vastly improve your chances of success. After all, if you can set up a few decent promotions, you could be out walking the dog, home-schooling your children during another
Trees are amazing. They filter harmful dust and pollutants such as ozone, carbon monoxide, and sulfur dioxide from the air and give off the oxygen we need to breathe. They also reduce the urban heat island effect through evaporative cooling and reducing the amount of sunlight that reaches parking lots and
If you are a social media influencer, blogger or content creator then you’ll almost certainly have tried out an affiliate campaign or two in your time. These can be an incredibly lucrative option for those looking to monetise their audience, though, the truth is it takes a lot of hard work,
Without delving into the consistently mucky and recently chaotic world of US politics, one major change that will come with the new administration is the USA’s pledge to combat climate change. As one of the world’s biggest polluters, oil producers and indulgers of a less-than-totally-frugal lifestyle, any slight change in the
Affiliate marketing has been a popular source of income online for almost 20 years. Yet, many influencers and bloggers have come to disregard affiliate campaigns as they are paid more on a paid post basis. In this post we explore the many reasons why affiliate campaigns fail and the mistakes often made
Chances are, unless you’ve been living under a rock in North Korea, you’ve heard of influencer marketing. In fact you probably know an influencer or at least someone who aspires to be one. And why wouldn’t they? Successful influencers can earn a lot of money just by creating content for their
Welcome to my first contribution to the Exploratree Marketing Blog! We’ll be covering all things affiliate, influencer, content creator as well as covering our eco-journey as we plant trees with our start-up Kinsume – the world’s first eco affiliate marketplace! My name’s Rob Pringle (A.K.A. Green Arrow), co-founder of Kinsume and
Wouldn’t we all love to finish everyday remedial tasks like brushing our teeth, walking the dog or driving home from work, only to check our bank balance and see £10s, £100s or even £1000s in there without you doing as much as lifting a finger. Learn how to make this dream a
Climate change is a term most are familiar with by now, and is one that’s importance has grown astronomically in the last 30 years. On this post we unearth answers to the questions: What is climate change? Why is it so important? And how can we stop it?
As we all know, climate change is one of the greatest threats we are facing in the world Today. One fantastic way to tackle climate change is reforestation and tree planting. Learn about our “plant with every purchase” initiative by clicking here!
Introducing Exploratree, the blog for Marketers, Entrepreneurs, Social Influencers, Content Creators, Bloggers, Celebrities and self-employed professionals – anyone with a talent so fantastic you can’t not share it with the world. In this post we cover who we are, introduce our purpose driven platform, explain why we plant trees for the future