Influencer Campaign Types: Matched to your marketing goals
How to Succeed with the Right Type of Influencer Campaign
With such great potential for companies to raise brand awareness, establish valuable partnerships and boost sales, it’s no wonder that influencer marketing has become a core part of current digital marketing strategy. When you think of influencer marketing, the first thing that probably comes to mind is sponsored posts.
“When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts [as] the #1 choice.”
– MediaKix
But don’t let that fool you. From giveaways to un-boxings to ambassador programs, there are now so many more creative ways that influencers and brands can get together to come up with fresh ideas that keep their audiences engaged and excited to give brands a go. The question is how do you pick the right one to align with your marketing campaign goals? Well, we’ve figured it all out for you with this comprehensive list.
Giveaways, Sweepstakes and Contests

Along with sponsored posts, this is the most quintessential form of influencer marketing. Giveaways can be a great option to increase brand awareness at the start of your digital marketing journey. They’re a popular option given their mutual benefit; Brands supply influencers with a product or service and in return they have something to give away to their followers. Their simplicity and mutual benefit can help drive a high growth rate when it comes to social actions (likes, follows ,shares). Likewise, contests can be a great way to drum up free content for your marketing by outsourcing marketing material to people who want to compete in the contests.
Our top reasons for choosing a giveaway for your influencer campaign type.
What to watch out for:
Social Media Take Overs

Social media takeovers involve allowing your organization’s social media account to be taken over by another for an agreed upon amount of time. Guests, celebrities or influencers can bring their creativity and personality to your brands image through new posts and stories. Despite the fact that no two social media takeovers are the same, you can set ground rules to ensure your event meets specific objectives.
Here are our favourite aspects of choosing social media takeovers as your influencer campaign type:
What you should watch out for:
Affiliate Marketing Links

If cost is your main concern, look no further than affiliate links. Influencers promote a sale or product using a link and get commission for every sale that happens through this. You can check out our detailed posts about them here. In the meantime, all you need to know is that they can be a great low risk alternative compared to other influencer campaign types.
Here are our favourite aspect of choosing affiliate links as your influencer campaign type:
What you should watch out for:
Sponsored Posts

The most quintessential form of influencer marketing; This is where brands pay users for Instagram posts that promote them. (Think the Kardashians and hair gummies or Tammy hem brow and fake tan!)
An influencer typically has an engaged fan base and a personal brand. So they can charge a certain amount of money to create an organic post that features the brand’s products or services when a brand in their niche wants to sponsor them. By doing so, the influencer exposes the brand to an audience it would not otherwise reach.
Here are our favourite aspects of choosing a sponsored post as your influencer campaign type:
What you should watch out for:
Unboxing and Reviews

More popular on video platforms such as Youtube, Twitch and Tiktok, these are essentially another form of a sales video for your products. The hook of them is that they mimic that first-time experience of opening a box or buying a new gift to viewers.
Benefits of choosing an unboxing/review as your influencer campaign type:
What you should watch out for:
Brand Ambassador Programs

Influencer brand ambassadors serve as the face of a company’s culture to spread the company’s message using their following and credibility. Given that 71% of consumers say they would trust recommendations coming from a social media referral of someone they trust, they’re a great tool in your social media marketing arsenal.
“71% of consumers are more likely to make a purchase based on social media referrals.”
INVESPCRO