Exploratree: The Origin Story

Welcome one and all to The Exploratree Marketing blog!

The blog for Marketers, Entrepreneurs, Social Influencers, Content Creators, Bloggers, Celebrities and self-employed professionals – anyone with a talent so fantastic you can’t not share it with the world.

Whether you’ve gone out on your own or put your skills to use fighting battles and putting out fires for brands and businesses alike, this is the place for you to learn, grow, network and become an eco-superhero!

What we’ll Cover

If there’s one thing that’s for sure it’s all brands, businesses, blogs and creators have a mutual interest in building a larger and more engaged audience.

This road to success can certainly be a challenging and confusing one at times…

man person people office

Especially as there’s not an obvious path to take; people’s success seems almost random – right?

You can spend countless hours reading about the techniques used by those who’ve achieved success, put them into practice and still see very little results.

We’ve certainly felt this way in the past.

Can anyone else relate?

Well, we are here to take that madness and turn it into method.

How you ask?

  • By scouring the web for all modern-day influencer and affiliate strategies, putting them under the microscope and presenting them in easy to follow and actionable blog posts
  • By revealing secrets many experts are too greedy to share; pooled from our previous experience or any hot tips we pick up from our own businesses
  • By showing you why people often fail, the mistakes they make and how to avoid them
  • By providing a personalized and practical framework of success for all risk-takers, rule-breakers and dream-makers like you.

By doing all this our goal is to take the scattered strategies and informations from across the web and put everything in one convenient, compiled place for you.

Who are we

My name’s George S-W (A.K.A. Green Lantern), co-founder of the world’s first eco-marketing platform, Author of the Exploratree Marketing Blog, Entertainment Consultant and King’s College London Business School Graduate.

Here I’ll be guiding you on the journey from simple ‘followers’ to raving fans and hyperactive buyers. With quick-tips, fixes, good vibes and everything in between, I’ll be lighting your way forwards through the darkness.

Standing alongside me as the co-author of this blog is my business partner and good friend, Rob Pringle (A.K.A. Green Arrow), stay tuned for his first entry! 

If you’d like to know a little more about us then check out Our Team.

Now you know who’s talking, it’s time to tell our Origin Story…

The story behind this blog starts three years ago when two young marketeers met working in Shanghai, China. 

As Entertainment Consultants, they were involved with various projects including celebrity endorsements, live artist performances, celebrity campaigns, tailored influencer campaigns and 360-degree marketing campaigns.

Working for brands such as, Corona, Skoda, Victoria’s Secret and Ronaldinho’s Global Street Team, they truly came to understand the role of the influencer, how to leverage their powers and how to set up affiliate and influencer campaigns that are wildly successful.

In this time, they formed a close bond over their mutual desire to approach life and business differently; both fighting for the same cause, to evade the monotonous nine-to-five way of life and step forth into the world that is entrepreneurship.

This obsession with trying to view life through a fresh lens led Rob to a eureka moment we knew had the potential to not only change the influencer space, but also redefine the meaning of ‘sustainable shopping’!

And so, our eco-affiliate marketplace was born.

(Check out our Ultimate Guide to Affiliate Marketing to get the full lowdown on this ever-growing and extremely exciting industry)

Our Purpose-Driven Platform

To pull back the covers on Rob’s ingenious idea of an affiliate-marketplace; he envisioned a place for influencers, content creators and bloggers to take back their creative freedom by choosing how they promote their affiliate products, create authentic campaigns by deciding who they work with and take control of their work calendar by selecting exactly when to implement their next money-making campaign!

All this is made possible by Kinsume, where influencers, bloggers and creators of all kinds can benefit from our all-in-one affiliate hub. Here we eliminate the back-and-forth with brands so all you have to do is create a free account, browse our catalogue of products and select exactly who you work with, when you work with them and how you promote the products.

Here, brands benefit from automated, efficient and BETTER affiliate campaigns as influencers and creators know their own followers best and how to work with them (keep your eyes peeled for secret #7 of our upcoming Affiliate Secrets Series where we’ll shed more light on this jaw-droppingly obvious and permanently ignored insight)

I’m sure many of you are thinking – “okay, I get the affiliate-marketplace part, but what’s the ‘eco’ bit about?”

Planting Trees For The Future

At Kinsume our ethos is there’s always a win-win option, you’ve just got to look hard enough to find it.

Our “Plant with Every Purchase” initiative is a brilliant example of this ethos in play. (Stay tuned for our “Plant with Every Purchase” post where we will unveil our double-edged approach to sustainable shopping!)

It’s so powerful that if just 1% of the world shopped on Kinsume then we’d plant 4bn trees every year and take hundreds of thousands out of poverty in the process.

To put it another way, the global influencer affiliate industry is worth $12bn, meaning if 1% of creators used Kinsume then we’d plant 120 million trees a year! (Source: IAB)

Sounds pretty cool, right?

That’s’ why we invite all bloggers, creators, influencers, professionals, anyone with a following or audience who respect their opinion, to be a Kinsumer.

Not just consuming for yourself, but for your fellow beings, the good of future generations, this planet we call home;

Our Kin.

There’s our vision for the future, a greener and brighter one for all.

Get Involved

Get involved Today by subscribing to our blog and planting your first tree (we’ll send a certificate to your email so you can learn more about your contribution!)

We are incredibly excited to have you here on our blog where TOGETHER we’ll be:

  • Discovering the path to a huge audience and following for every case.
  • Hunting for ways to increase earnings while avoiding falls in authenticity and credibility.
  • Pin-pointing the strategies and techniques that will never be off trend or outdated.
  • Planting trees for the future, reducing our carbon emissions and fostering a love for this planet we call home.

Today we face a threat unlike any that’s ever been known before, our climates are changing at an alarming rate, threatening the eco-systems we depend on for survival.

As a result, there’s never been a time in our earth’s history when the power and voice of the individual has counted for so much; where there’s been such a need for heroes (or superheroes) to set forth and contribute on the individual level to this life-threatening problem we all face.


Join us on our journey, be proud of your campaigns, build your status as an individual and feel good about it as you go…

As all superhero stories go, they weren’t a hero to begin with, but became one on the journey. So subscribe and strap on your cloak as this is where your superhero story begins!

For the first time, I’m Green Lantern and I’ll be lighting your way forwards through the darkness.

Thanks for reading and let’s get planting!

Green Lantern out


Join the discussion and tell us your opinion.

November 3, 2020 at 2:07 pm

Well-written ! Do write more such stuff 👍

November 7, 2020 at 4:26 pm
– In reply to: Reet

Thanks a lot!

November 5, 2020 at 3:34 pm

What a great idea! I like the name “Kinsumer”. It’s very intuitive. I love that it will provide a way for people to stand behind every aspect of a product. I hope you continue to grow and develop! I look forward to seeing your site in the future 🙂

November 7, 2020 at 4:29 pm
– In reply to: genesissampson

Thanks Genesis, very pleased to hear you like our idea! Hopefully we can work together in the future 🙂

November 9, 2020 at 3:00 pm
– In reply to: genesissampson

Hi Genesis, thanks for your kind words and really glad you like the name Kinsumer 🙂 Hopefully one day you can be a Kinsumer too 😉

Guest Post: 10 Reasons Why Affiliate Campaigns Fail: The Common Mistakes – What's Trending !reply
January 22, 2021 at 6:13 am

[…] A.K.A. Green Lantern, George Spain-Warner is a Co-founder of Kinsume, the world’s first eco-affiliate marketplace, and Author of the Exploratree Marketing Blog. Kinsume’s ethos is there’s always a win-win, which is why they’ve given their marketing platform and blog tree planting initiatives. Learn more about them and their story here. […]

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